‘Danger’ and colour in Germany

Danger: red 43%, black 24%, orange 12%, …
Heller (1989)

Circumplex model of core affect with product relevant emotions

Desmet, 2007; adapted from Russell, 1980.

Note from the DSD editorial: The eight core affects that are brought together according to two dimensions of emotion: Arousal and Valence, can be divided over the eight primary colour codes according to the method of the Semantic Colour Space. If we assume that the semantic depth dimension corresponds to Valence, and the breadth to Arousal, the following connections may be laid:
(V-,A-) boredom, sadness, isolation: code 010 or 000, green or blue.
(V-,A0) disappointment, contempt, jealousy: code 000 or 010, blue or green.
(V-,A+) alarm, disgust, irritation: code 001 or 011, black or purple.
(V0,A+) astonishment, eagerness, curiosity: code 011 or 111, purple or yellow.
(V+,A-) satisfaction, softened, relaxed: code 100 or 110, brown or white.
(V0,A-) awaiting, deferent, calm: code 110 or 010, white or green.
(V+,A0) admiration, fascination, joyfulness: code 111 or 101, yellow or red.
(V+,A+) inspiration, desire, love: code 101 or 111, red or yellow.

The height dimension, with dominance as the emotional 3rd dimension, was not applied in Desmet and Hekkert’s research.