Color congruence for each odor in each culture. Colors per odorant (fruity, flower, candy, woody, hazelnut, musty, rice, soap, vinegar, burnt, vegetable, fish, meat, plastic) per country (Dutch, NL. Res. Chinese, German, Malay, Mal. Chinese, US) are ordered by frequency (most frequent are shown lowest on their respective y-axis). Frequency is represented by the height … Continue reading Cross-Cultural Color-Odor Associations
China
Green and longevity in China
In China, green is also the symbol of longevity and mercy. Heller (1989)
Green is feminine
As the colour of life green is feminine. In the west, the connection between the colour green and the feminine is almost forgotten. This idea is still alive in China. Heller (1989)