- Circumplex model of core affect with product relevant emotions
Desmet, 2007; adapted from Russell, 1980.
Note from the DSD editorial: The eight core affects that are brought together according to two dimensions of emotion: Arousal and Valence, can be divided over the eight primary colour codes according to the method of the Semantic Colour Space. If we assume that the semantic depth dimension corresponds to Valence, and the breadth to Arousal, the following connections may be laid:
(V-,A-) boredom, sadness, isolation: code 010 or 000, green or blue.
(V-,A0) disappointment, contempt, jealousy: code 000 or 010, blue or green.
(V-,A+) alarm, disgust, irritation: code 001 or 011, black or purple.
(V0,A+) astonishment, eagerness, curiosity: code 011 or 111, purple or yellow.
(V+,A-) satisfaction, softened, relaxed: code 100 or 110, brown or white.
(V0,A-) awaiting, deferent, calm: code 110 or 010, white or green.
(V+,A0) admiration, fascination, joyfulness: code 111 or 101, yellow or red.
(V+,A+) inspiration, desire, love: code 101 or 111, red or yellow.
The height dimension, with dominance as the emotional 3rd dimension, was not applied in Desmet and Hekkert’s research.
- Army ranks insignia
Combativeness is depicted in military insignia with parallel, often oblique stripes in yellow-on-green.
- Into battle with goalkeeper Jorge Campos’ outfit
Mexican goalkeeper Jorge Campos designed his own goalkeeping kits for the national team.
- Proverbs and sayings: equal/disunity
Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Parallel / equal movement / oneness: togetherness, concomitant, positive, appropriate, power, strong, suitable, assisted, helped. Perpendicular / disunity: wrong, not combining, opposing, less strong, hindering.
- ‘Envy’ and colour in Germany
Envy, jealousy: yellow 44%, green 24%, grey 8%, …