click on the image to animate from neutral facial expression




  • DEPTH: inward (mouth narrow)
  • HEIGHT: weak (brows inner up)
  • BREADTH: stable (mouth closed)


  • Circumplex model of core affect with product relevant emotions

    Desmet, 2007; adapted from Russell, 1980.

    Note from the DSD editorial: The eight core affects that are brought together according to two dimensions of emotion: Arousal and Valence, can be divided over the eight primary colour codes according to the method of the Semantic Colour Space. If we assume that the semantic depth dimension corresponds to Valence, and the breadth to Arousal, the following connections may be laid:
    (V-,A-) boredom, sadness, isolation: code 010 or 000, green or blue.
    (V-,A0) disappointment, contempt, jealousy: code 000 or 010, blue or green.
    (V-,A+) alarm, disgust, irritation: code 001 or 011, black or purple.
    (V0,A+) astonishment, eagerness, curiosity: code 011 or 111, purple or yellow.
    (V+,A-) satisfaction, softened, relaxed: code 100 or 110, brown or white.
    (V0,A-) awaiting, deferent, calm: code 110 or 010, white or green.
    (V+,A0) admiration, fascination, joyfulness: code 111 or 101, yellow or red.
    (V+,A+) inspiration, desire, love: code 101 or 111, red or yellow.

    The height dimension, with dominance as the emotional 3rd dimension, was not applied in Desmet and Hekkert’s research.

  • Army ranks insignia

    Combativeness is depicted in military insignia with parallel, often oblique stripes in yellow-on-green.

  • Into battle with goalkeeper Jorge Campos’ outfit

    Mexican goalkeeper Jorge Campos designed his own goalkeeping kits for the national team.

    The outfit in yellow-on-green in combination with the associated hue red-5, with angular, oblique shapes makes him ready to win the battle.

    images from:

  • Proverbs and sayings: equal/disunity

    Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Parallel / equal movement / oneness: togetherness, concomitant, positive, appropriate, power, strong, suitable, assisted, helped. Perpendicular / disunity: wrong, not combining, opposing, less strong, hindering.

  • ‘Envy’ and colour in Germany

    Envy, jealousy: yellow 44%, green 24%, grey 8%, …
    Heller (1989)