PIGMENT MIX	primary black
RGB	0 0 0*
CMYK	0 0 0 0*
NCS	10000-N*
names	pitch black, velvet black, carbon black

connected colours

*The colour code represents a colour proposition within a defined colour range. Small variations in hue, lightness and saturation are valid and appropriate in function of environmental factors such as lighting, adjacent colours, space, and texture. At the same time you must preserve the essence of the original colour identity. For example, white-0, a very light-blue shade, should mainly be perceived as white and not as blue. Likewise, red-0, a fuchsia red, should be perceived as belonging to the red and not the purple family, although a purple aspect must be present.

quotes

• ‘laziness’ and colour in Germany

  Laziness: brown 42%, grey 22%, black 10%, … (Heller, 1989).

• Black and dirty

  Linguistically, ‘black’ is related to the Latin sordidus, which means dirty, mean and nasty.
  Heller (1989)

• ‘Evil’ and colour in Germany

  Evil: black 62%, brown 12%, …
  Heller (1989)

• ‘Brutality’ and colour in Germany

  Brutality: black 41%, red 24%, brown 18%, …
  Heller (1989)

• ‘bad’ and colour in Germany

  Bad: black 43%, brown 22%, grey 13%, …
  Heller (1989)