| PIGMENT MIX | primary blue |
| RGB | 0 99 173* |
| CMYK | 100 43 0 32* |
| NCS | 2065-R90B* |
| names | bright blue, cobalt blue, electric blue |
connected colours
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*The colour code represents a colour proposition within a defined colour range. Small variations in hue, lightness and saturation are valid and appropriate in function of environmental factors such as lighting, adjacent colours, space, and texture. At the same time you must preserve the essence of the original colour identity. For example, white-0, a very light-blue shade, should mainly be perceived as white and not as blue. Likewise, red-0, a fuchsia red, should be perceived as belonging to the red and not the purple family, although a purple aspect must be present.
quotes
- ‘Bravery’ and colour in GermanyBravery: blue 25%, red 19%, black 14%, gold 7%, yellow 7% … Heller E. (1989)
- ‘Proud’ and colour in Germany
Proud: gold 21%, blue 12%, purple 12%, …
The cold blue is symbolically and metaphorically a rejecting colour. It is a colour of numbness, pride and of hardness.
Heller E. (1989)