PIGMENT MIX	white + red
RGB	255 202 208*
CMYK	0 20 18 0*
NCS	0530-Y90R*
names	light-pink, pastel-red, rose-white

connected colours

*The colour code represents a colour proposition within a defined colour range. Small variations in hue, lightness and saturation are valid and appropriate in function of environmental factors such as lighting, adjacent colours, space, and texture. At the same time you must preserve the essence of the original colour identity. For example, white-0, a very light-blue shade, should mainly be perceived as white and not as blue. Likewise, red-0, a fuchsia red, should be perceived as belonging to the red and not the purple family, although a purple aspect must be present.

quotes

• Bakery in pink

  

  Combining succesfully sweet pink with the brown coloured brick walls, accented with black.

• ‘Delicate’ and colour in Germany

  Delicate: pink 46%, white 20%, yellow 12%…
  Heller (1989)

• ‘Charm’ and colour in Germany

  Charm: pink 19%, white 16%, purple 10%, …
  Heller (1989)

• The colour of ‘feminine’ in 9 countries

  

  All countries: pink as the first choice, except Turkey, where this word is associated with red.
  Jung et al. (2018)

• ‘Friendliness’ and colour in Germany

  Friendliness: blue 20%, rose/pink 13%, yellow 11%, white 11%, …
  Heller E. (1989)

• ‘Harmony’ and colour in Germany

  Harmony: blue 28%, rose/pink 14%, white 12%, …
  Heller E. (1989)