*The colour code represents a colour proposition within a defined colour range. Small variations in hue, lightness and saturation are valid and appropriate in function of environmental factors such as lighting, adjacent colours, space, and texture. At the same time you must preserve the essence of the original colour identity. For example, white-0, a very light-blue shade, should mainly be perceived as white and not as blue. Likewise, red-0, a fuchsia red, should be perceived as belonging to the red and not the purple family, although a purple aspect must be present.
- Brown interior
Living room of Lochkelden (also known as the Denny Mansion), Windermere, Seattle, Washington, U.S. This was the home of Seattle banker Rolland Denny.
- Brown and food
Brown is the colour of the strongest aroma. Roast meat is brown, baked dough and coffee, beer and chocolate are brown. It is the colour of the prepared and refined food. Brown is a colour that is rich in content. When light brown foods such as white bread and macaroni have a darker colour, they appear richer in calories. When you pay attention to calories, dark cake is more dangerous than light cake. Eggs with a brown shell appear to have a fuller taste than white ones. (Heller, 1989)
- Protective and cozy interior
As a colour for interior, brown appears positive. It is the colour of rustic materials such as wood, leather and unbleached wool. Although spaces with brown furniture and carpets appear smaller, they also provide a sense of security. Brown rooms are experienced as cozy because brown provides the ideal climate indoors. It is the colour that belongs to the heat without being hot. (Heller, 1989)
- ‘Protection’ and colour in Germany
Protection: brown 24%, red 18%, pink 15%, … (Heller, 1989)
- ‘laziness’ and colour in Germany
Laziness: brown 42%, grey 22%, black 10%, … (Heller, 1989).
- ‘Gourmandise, excess’ and colour in Germany
Gormandize/excess: Brown 22%, orange 14%, purple 13%, …
- ‘Rest’ and colour in Germany
Rest: green 30%, blue 21%, white 15%, brown 10%.
- ‘Evil’ and colour in Germany
Evil: black 62%, brown 12%, …
- ‘Easy-going’ and colour in Germany
Easy-going: brown 39%, …
- ‘Dismissive’ and colour in Germany
Dismissive: black 20%, grey 18%, brown 15%, …