connected colours
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*The colour code represents a colour proposition within a defined colour range. Small variations in hue, lightness and saturation are valid and appropriate in function of environmental factors such as lighting, adjacent colours, space, and texture. At the same time you must preserve the essence of the original colour identity. For example, white-0, a very light-blue shade, should mainly be perceived as white and not as blue. Likewise, red-0, a fuchsia red, should be perceived as belonging to the red and not the purple family, although a purple aspect must be present.
quotes
- ‘Femininity’ and colour in GermanyFemininity: pink 34%, red 16%, white 13%, …. Heller (1989)
- The colour of ‘feminine’ in 9 countries
All countries: pink as the first choice, except Turkey, where this word is associated with red.
Jung et al. (2018)