connected colours
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*The colour code represents a colour proposition within a defined colour range. Small variations in hue, lightness and saturation are valid and appropriate in function of environmental factors such as lighting, adjacent colours, space, and texture. At the same time you must preserve the essence of the original colour identity. For example, white-0, a very light-blue shade, should mainly be perceived as white and not as blue. Likewise, red-0, a fuchsia red, should be perceived as belonging to the red and not the purple family, although a purple aspect must be present.
quotes
- ‘Festivity’ and colour in Germany
Festivity: gold 26%, white 23%, silver 15%, …
Heller (1989) - ‘Elegance’ and colour in Germany
Elegance: black 22%, silver 19%, white 15%, …
Heller (1989) - ‘Dullness’ and colour in Germany
Dullness: grey 45%, brown 24%, …
Heller (1989) - ‘Between far away and close by’ and colour in Germany
Between far away and close by: green 20%, grey 20%, blue 12%, …
Heller (1989)