DRIVEN

RELATED SHAPES

depth	height	breadth	antonym

PARAMETERS

• warm
• dark
• saturated
• harmonic
• big lightness contrast
• multi-coloured, big saturation contrast

KEYWORDS

QUOTES

• ‘Energy’ and colour in Germany
  Energy: red 38%, orange 18%, yellow 16%, gold 7%, … Heller (1989)
• ‘Desire’ and colour in Germany

  Desire: red 34%, orange 13%, …
  Heller (1989)