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Recessed or sunken corners have to do with contraction, it reduces and loses shape. Expansive are corners that reach out of the shape, and give a full or fat feeling. This opposition has to do with activation. We withdraw when we are on the defensive, this presupposes an inactive attitude. We reach out when we attack, this requires action.
QUOTES
EdenRed is a French company that supplies consumer vouchers to companies.. Edenred is the inventor of Ticket Restaurant, created in 1962. The reference to the garden of Eden (paradise), the connection with good food, consumption, the crimson red, all fit under the same code of red-6 (code brown-on-green, level-64). Which contains related words such as: consume, greedy, gourmandise, delight, for free, paradise. The spherical shape is a primary shape that is classified under code primary red (level-8). Which is a construction of dimensional words such as: round, convex, rich.
The photo shows an advertising campaign “You can have your lunch here” in the central station of Antwerp (Belgium).
(Inez Michiels, DSD 2021)
