dynamic


ANTONYM


COMPARE


BUILDING BLOCK dimensional to 8-level


QUOTES

‘Dynamics’ and colour in Germany

Dynamics: red 25%, blue 20%, orange 13%, …
Heller (1989)

‘Energy’ and colour in Germany

Energy: red 38%, orange 18%, yellow 16%, gold 7%, …
Heller (1989)

Amount of activity as an indication of the extraversion personality threat

People who score high on activity are generally bussy and energetic. They love all kinds of physical activities, hard labour and physical exercises included. They get up early and quickly, jumping from one activity to another and have a wide range of interests. People with low scores are physically inactive, lethargic and easily tired. They always move at a calm pace and prefer quiet and calm holidays. High activity is a characteristic of the extrovert and low of the introvert.
Eysenck, H. J. (1998)

Chroma level effect on activity

The chroma level has an effect on activity (Miyamoto, 2003). The brighter the colour, the more a sense of dynamism will emerge (Valdez & Mehrabian, 1994). The psychologists da Pos and Green-Armytage (2007) obtained the same result in their research into colours and basic emotions. Passive feelings such as sadness and fear are associated with very unsaturated monochrome colours, while active feelings such as happiness, surprise and anger are linked to bright and very contrasting colours.

Horizontal and oblique lines

Roebers (2013) compared the effects of horizontal lines with sloping lines in motors and kettles. Opposite the horizontal lines in a form, the oblique lines look more dynamic, modern, robust.