Femininity: pink 34%, red 16%, white 13%, ….
Heller (1989)

It is true that one sex tends to be more naked than the other, and Darwin made use of this in his own sexual selection theory of the loss of human hair. He supposed that ancestral males chose females rather than the other way around as is normal in the animal kingdom, and that they preferred hairless females. His faith in sexual selection is reinforced by the observation that in all races, however hairy or however hairless, the woman tend to be less hairy than the men. Darwin believed that ancestral men found hairy women unattractive. Generations of men chose the most naked (smooth) women as mates. (Dawkins, 2004).

All countries: pink as the first choice, except Turkey, where this word is associated with red.
Jung et al. (2018)

With the help of anthropomorphism some shapes can be compared with the human figure. The ratio between waist and hips is called the ‘waist-to-hip’ (WTH) ratio. Its effect is highly biologically determined and has to do with the physical attraction between the sexes.

Waist-to-Hip ratio = circumference waist / circumference hip

Research by a medical department at the University in Maryland shows that people with a high Waist-to-Hip ratio are more likely to have health problems than people with a low Waist-to-Hip ratio (University of Maryland, 2013).

Furnham, e.a. (1998) concluded that bodies with a low Waist-to-Hip ratio were seen as feminine and healthy, while bodies with a high Waist-to-Hip ratio were seen as masculine and unhealthy.

Attractiveness varies by gender. Women with a low Waist-to-Hip ratio are seen as more attractive than women with a high Waist-to-Hip ratio. In men, however, this is exactly the other way around. With a high Waist-to-Hip ratio, men are considered more attractive than with a low Waist-to-Hip ratio (Furnham, e.a. ,1998).

Shapes with a high Waist-to-Hip ratio look more solid than those with an hourglass shape. An hourglass shape looks more modern than a shape with a high Waist-to-Hip ratio (Roebers, 2013).