firm


ANTONYM


COMPARE


MOVING AXIS


BUILDING BLOCK dimensional level
DEPTH


HEIGHT
BREADTH


BUILDING BLOCK 8-level to 64-level


QUOTES

‘Hard / Hardness’ and colour in Germany

Hard / hardness: black 43%, blue 15%, silver 12%, …
Heller E. (1989)

‘Reliability’ and colour in Germany

Reliability: blue 27%, green 13%, brown 10%, … (Heller, 1989)

‘Trust’ and colour in Germany

Trust: blue 35%, green 18%, white 18%, …
Heller E. (1989)