Khnum is the mythological city of creativity.
A growing interest for semantics among designers and marketers.
Semantics is a science that studies processes of meaning.
Abstraction is the basis of thinking.
the theory of genetic semantics as a method for getting insight in how meaning is established in the human mind.
The 3D structure is inherent to human thinking.
Overview of the depth, height and breadth dimensions.
Doubling of dimensions.
The genetic semantic colour space as framework for KHNUM.
A logical structure visualised as a cube with 8 primary colours on each corner.
About the colour temperature, colour weight and colour activity parameters.
By means of the combination of three dimensional polar parameters, 8 colours are defined and placed in the genetic semantic space.
Words get meaning through the colours, they are ‘emotionally coloured’.
KHNUM contains three distinct levels of meaning.
The simultaneous experience of an emotion in e.g. colour and smell, or sound and form.
The Bio-informational theory of emotion is the starting point for the classification of emotions in KHNUM.
The basic principles of the personality parameters.