KHNUM, what’s in a name
Khnum is the mythological city of creativity.
Towards a logical turn of design
A growing interest for semantics among designers and marketers.
Semantics
Semantics is a science that studies processes of meaning.
An abstract framework
Abstraction is the basis of thinking.
Genetic semantics
the theory of genetic semantics as a method for getting insight in how meaning is established in the human mind.
Spatial thinking
The 3D structure is inherent to human thinking.
Dimensional meaning overview
Overview of the depth, height and breadth dimensions.
Basic and adjective dimensions of meaning
Doubling of dimensions.
Colours as an abstract classification system
The genetic semantic colour space as framework for KHNUM.
Genetic semantic space
A logical structure visualised as a cube with 8 primary colours on each corner.
Semantic dimensions of colour
About the colour temperature, colour weight and colour activity parameters.
Eight primary colours
By means of the combination of three dimensional polar parameters, 8 colours are defined and placed in the genetic semantic space.
Colours and meaning
Words get meaning through the colours, they are ‘emotionally coloured’.
Levels of meaning
KHNUM contains three distinct levels of meaning.
Synaesthesia
The simultaneous experience of an emotion in e.g. colour and smell, or sound and form.
The Bio-informational theory of emotion
The Bio-informational theory of emotion is the starting point for the classification of emotions in KHNUM.
Basic principles of the personality parameters in KHNUM
The basic principles of the personality parameters.