gourmandise


ANTONYM


COMPARE


MOVING AXIS


BUILDING BLOCK


QUOTES

‘Aromatic’ and colour in Germany

Aromatic: brown 27%, orange 20%, green 16%, …
Heller (1989)

‘Gourmandise, excess’ and colour in Germany

Gormandize/excess: Brown 22%, orange 14%, purple 13%, …

Heller (1989).

EdenRed

EdenRed is a French company that supplies consumer vouchers to companies.. Edenred is the inventor of Ticket Restaurant, created in 1962. The reference to the garden of Eden (paradise), the connection with good food, consumption, the crimson red, all fit under the same code of red-6 (code brown-on-green, level-64). Which contains related words such as: consume, greedy, gourmandise, delight, for free, paradise. The spherical shape is a primary shape that is classified under code primary red (level-8). Which is a construction of dimensional words such as: round, convex, rich.
The photo shows an advertising campaign “You can have your lunch here” in the central station of Antwerp (Belgium).
(Inez Michiels, DSD 2021)

Advertising campaign “You can have your lunch here” in the central station of Antwerp (Belgium). Photo credit Inez Michiels
Forbidden fruit
Lucas Cranach, Adam and Eve, 1526. WikiCommons

The paintings of the Garden of Eden, also called the earthly paradise, use the colour combination brown-on-green often in company with a bright red ball shaped fruit. Nowadays the colour triad is widely used in the design of childrens playgrounds and smoothie bars.