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square or Round?
Find emotional and psychological effects of design choices

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grey or bright?
Get full control over the values, emotions and atmospheres you want to radiate

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vertical or horizontal?
Substantiate your design choices with scientific research

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pure or pure?
Pin down meaning of keywords
with less misunderstandings and fewer redos as a result.

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LIKE or dislike?
Get personality preference insights and enhance people’s lives with your design

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filled or hollow?
Connect logic, mathematics and statistics with your intuition and gut feeling
