EdenRed is a French company that supplies consumer vouchers to companies.. Edenred is the inventor of Ticket Restaurant, created in 1962. The reference to the garden of Eden (paradise), the connection with good food, consumption, the crimson red, all fit under the same code of red-6 (code brown-on-green, level-64). Which contains related words such as: consume, greedy, gourmandise, delight, for free, paradise. The spherical shape is a primary shape that is classified under code primary red (level-8). Which is a construction of dimensional words such as: round, convex, rich.
The photo shows an advertising campaign “You can have your lunch here” in the central station of Antwerp (Belgium).
(Inez Michiels, DSD 2021)
The paintings of the Garden of Eden, also called the earthly paradise, use the colour combination brown-on-green often in company with a bright red ball shaped fruit. Nowadays the colour triad is widely used in the design of childrens playgrounds and smoothie bars.
Green was the favorite colour of the prophet Muhammed. He was wearing a green cloak and a green turban. The most precious relic of Islam is the Sanschak-i-Scherif, the sacred banner. It is green with gold. It is the flag with which the prophet went to war and finally conquered Mecca. The fact that Muhammed proclaimed green to be his favorite colour was no coincidence that depended on his own taste. Muhammad (570-632) announced the revelations of the only god as they were explained in the Quran. He predicted the believers as wages for a godly life not ascetic and hypocritical hereafter, but a paradise full of sensual pleasures (Jannah). A life full of delight in enchanting landscapes, on flowering meadows, in shady forests and eternal oases. Green would be the dominant colour in paradise. This was and is a representation that raptures desert people. In the middle of the desert, green nature is overwhelming. It means the same as material and spiritual prosperity.
The circle represents the concept of paradise in cross-cultural imagery. There is a link with the womb of mother earth. According to Campbell (1991) “The state of the child in the womb is one of bliss and may be compared to the beatitude visualized for paradise”. Humankind originates from the earthly womb and returns to it after death, thus forming a conceptual loop or circle of life. The word ‘paradise’ is of old Persian origin. It means an enclosure, and especially a royal park or hunting ground, a piece of land made more agreeable than its surroundings by cultivation (Encyclopedia of world religions, 1975). The enclosure has the shape of a perfect circle, representing the eternal wheel of life and death. This circle can also be retrieved on a smaller scale in the apple from the tree of life, in the red or orange coloured rounded fruits in the green garden of Eden. In the beginning the earthly paradise was an island, or a mountain, or both, located on earth. Gradually the good place was transferred to the sky, to an enclosed space in the clouds.
The early Sumerian temple tower was the ziggurat, the pivotal point in the centre of the sacred circle of space, where the earthly and heavenly powers joined. The hieratically organized little city surrounding it, where everyone played his role according to the rules of a celestially inspired Devine game, supplied the model of paradise that we find, centuries later, in the Hindu-Buddhist imagery of the world mountain, Sumeru, whose jewelled slopes, facing the four directions, rose from the midpoint of the earth as the vertical axis of the egg-shaped universe. It was the model also of the Greek Olympus, the Aztec temples of the sun, and Dante’s holy mountain of Purgatory, bearing on its summit the Earthly Paradise. (Campbell, 1991)
Life in this earthly paradise is instinctively innocent, with the Gods as close companions. Cross-culturally is the wide-spread idea of a definite place, an ‘otherwhere’ or even ‘otherworld’, which is part of the universe we know, yet different in quality from the part we live in: a good place, blessed and happy. Also, there are many legends of a lost Golden Age. Long ago, human beings were carefree and guiltless. They were immortal, lived without sickness in a kindly climate, and never had to work hard. The Golden Age dream of freedom from the curse of death is recurrent. Life of those who lived in paradise was an enhancement of earthly life with music, sexual fulfilment, and many more pleasures of the same type, and with no pain or care. (Encyclopedia of world religions, 1975)
Inez Michiels, red.