EMOTION | |||
VALENCE | |||
PLEASURE |
PERSONALITY | |||
CHARACTER | |||
SELF-DIRECTEDNESS |
COLOUR | |||
PSYCHOLOGY | PALETTE | ||
DISTANCE | HUE DIVISION |
SHAPE | |||
DIRECTION | STRUCTURE | DIRECTION | |
VERTICALITY | EVEN / ODD | DOWN / UP |
COMPOSITION | |||
DIRECTION | DIRECTION | MOVEMENT | STRUCTURE |
PORTRAIT/LANDSCAPE | VERTICALITY | FALL / RIZE | EVEN / ODD |
BODY | |||
BEARING | MOVEMENT | ||
VERTEBRA | DIRECTNESS |
EMOTION | |||
VALENCE | |||
PLEASURE |
PERSONALITY | |||
TEMPERAMENT | |||
REWARD DEPENDENCE |
COLOUR | |||
PHYSICS | PALETTE | ||
HUE | HUE DIVISION |
SHAPE | |||
LINES | AREA | DIRECTION | STRUCTURE |
UNCLEAR/CLEAR | OPENNESS | PARALLELISM | A- / SYMMETRY |
COMPOSITION | |||
AREA | STRUCTURE | DIRECTION | MOVEMENT |
CLUSTERED/SPREAD | A- / SYMMETRY | DIFFERENT / SAME | CONTRACT/EXPAND |
BODY | |||
BEARING | MOVEMENT | ||
SYMMETRY | RHYTHM |
EMOTION | |||
CONTROL | |||
DOMINANCE |
PERSONALITY | |||
CHARACTER | |||
COOPERATIVENESS |
COLOUR | |||
PSYCHOLOGY | PALETTE | ||
HARDNESS | LIGHT. CONTRAST |
SHAPE | |||
SIZES | SIZES | SIZES | AREA |
THICK / THIN | LARGE / SMALL | VOLUME / FLAT | FILLED / HOLLOW |
AREA | |||
TOP / BOTTOM |
COMPOSITION | |||
AREA | AREA | MOVEMENT | |
LARGE / SMALL | TOP / BOTTOM | IN-/ DECREASE |
BODY | |||
BEARING | MOVEMENT | ||
JOINTS | FORCE |
EMOTION | |||
CONTROL | |||
DOMINANCE |
PERSONALITY | |||
TEMPERAMENT | |||
NOVELTY SEEKING |
COLOUR | |||
PHYSICS | PALETTE | ||
LIGHTNESS | LIGHT. CONTRAST |
SHAPE | |||
CORNERS | LINES | LINES | |
BLUNT / SHARP | UN- / CURVED | ROUGH / SMOOTH |
COMPOSITION | |||
SURFACE | |||
ROUGH / SMOOTH |
BODY | |||
MOVEMENT | |||
FLOW |
EMOTION | |||
ACTIVATION | |||
AROUSAL |
PERSONALITY | |||
CHARACTER | |||
SELF-TRANSENDENCE |
COLOUR | |||
PSYCHOLOGY | PALETTE | ||
ACTIVATION | SAT. CONTRAST |
SHAPE | |||
CORNERS | CORNERS | LINES | DIRECTIONS |
ANGULAR / ROUND | SUNKEN / SWOLLEN | STRAIGHT / BENT | SQUARE / OBLIQUE |
SIZES | |||
WAIST-TO-HIP ratio |
COMPOSITION | |||
DIRECTION | MOVEMENT | ||
SQUARE / OBLIQUE | GRADUAL/SUDDEN |
BODY | |||
BEARING | MOVEMENT | ||
LIMBS | SUDDENNESS |
EMOTION | |||
ACTIVATION | |||
AROUSAL |
PERSONALITY | |||
TEMPERAMENT | |||
HARM AVOIDANCE |
COLOUR | |||
PHYSICS | PALETTE | ||
SATURATION | SAT. CONTRAST |
SHAPE | |||
LINES | AREA | DIRECTIONS | STRUCTURE |
LONG / SHORT | LEFT / RIGHT | LEFT / RIGHT | FEW / MANY |
COMPOSITION | |||
QUANTITY | QUANTITY | MOVEMENT | AREA |
FEW / MANY | IDENTICAL/MIX | LEFT / RIGHT | LEFT / RIGHT |
BODY | |||
MOVEMENT | MOVEMENT | ||
TEMPO |