rich


ANTONYM


COMPARE


MOVING AXIS


BUILDING BLOCK dimensional level
DEPTH


HEIGHT
BREADTH


BUILDING BLOCK 8-level to 64-level


QUOTES

‘Expensive’ and colour in Germany

Expensive: gold 61%, silver 15%, black 10%, …
Heller (1989)

EdenRed

EdenRed is a French company that supplies consumer vouchers to companies.. Edenred is the inventor of Ticket Restaurant, created in 1962. The reference to the garden of Eden (paradise), the connection with good food, consumption, the crimson red, all fit under the same code of red-6 (code brown-on-green, level-64). Which contains related words such as: consume, greedy, gourmandise, delight, for free, paradise. The spherical shape is a primary shape that is classified under code primary red (level-8). Which is a construction of dimensional words such as: round, convex, rich.
The photo shows an advertising campaign “You can have your lunch here” in the central station of Antwerp (Belgium).
(Inez Michiels, DSD 2021)

Advertising campaign “You can have your lunch here” in the central station of Antwerp (Belgium). Photo credit Inez Michiels
Proverbs abd sayings: thick/thin

Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Thick: rich, important, thin: poor, unimportant.

Proverbs and sayings: large/small

Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Large: important, complex, not always better, difficult, rich, distinguished. Small: simple, fine, less important, unobtrusive, poor, submissive, modest.

Proverbs and sayings: up/down

Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Upwards / rising / increasing: becoming important, conceited, richer, making things positive. Downwards / falling / getting smaller: worsen, giving up, no chance, despondent, making things negative, poorer.