ANTONYM
COMPARE
MOVING AXIS
BUILDING BLOCK
QUOTES
‘Evil’ and colour in Germany
Evil: black 62%, brown 12%, …
Heller (1989)
‘Masculinity’ and colour in Germany
Masculinity: blue 35%, black 20%, brown 13%, …
In modern symbolism, blue is the colour of masculinity. The old colour of masculinity is red. The cold, passion-free virtues are part of the male appearance of blue. (Heller, 1989)
‘Reliability’ and colour in Germany
Reliability: blue 27%, green 13%, brown 10%, … (Heller, 1989)