Immense: blue 35%, black 22%, white 1§%, ... Heller E. (1989)
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‘Depth’ and colour in Germany
Depth: blue 54%, grey 13%, white 10%, ... Heller E. (1989)
‘Sympathy’ and colour in Germany
Sympathy: blue 28%, red 17%, green 16%, ... Heller E. (1989)
The colour for intellectual faculties
Blue is one of the main colours of the virtues of labor and mind. The first colour of intelligence and science is now called the neutral, impartial white. But in old symbolism, blue is the colour of the intellectual faculties.Heller E. (1989)
‘Mental concentration’ and colour in Germany
Mental concentration: blue 19%, white 19%, black 13%, gray 13%, ... Heller E. (1989)
Distances and colours
We connect distances with colours because colours change through distance. Red is only bright when it is close. The further away, the more bluish it becomes.Heller E. (1989)
‘Distance’ and colour in Germany
Distance: blue 54%, gray 13%, white 10%, ... Heller E. (1989)
‘Hard / Hardness’ and colour in Germany
Hard / hardness: black 43%, blue 15%, silver 12%, ... Heller E. (1989)
‘Cold /coolness’ and colour in Germany
Cold: blue 47%, white 23%, grey 14%, ... The coolness: blue 46%, silver 14%, white 13%, ... Heller E. (1989)
Cold and warm colours
The distinction between cold and warm colours is very old, rooted in the language about colours (Berlin & Kay, 1969) and is perceptually important. Psychological research at the University of Padua into the cold / warm qualities of colours shows that the subjective colour temperature experience changes abruptly when the limit of the hue values … Continue reading Cold and warm colours
Cold blue, a detached, indifferent colour
Cold blue is symbolic and metaphorically a rejecting color
Blue not suited for restaurants
Food looks rotten under blue light.
Lüscher’s active and passive colours
About behaviour of primitive man.
Warm and cold colours, cultural differences
Culturally, small variations in the choice of warm and cold colours have been identified
Unique hue
Colour naming, unique hues, and hue cancellation predicted from singularities in reflection properties. Mean research results: Unique yellow: 577nm; Unique red: 715nm; Unique Blue: 474nm; Unique green: 529nm. (Philipona & O’Regan, 2006)
Enhancing performance with colours
We demonstrate that red (versus blue) colour induces primarily an avoidance (versus approach) motivation (study 1, n = 69) and that red enhances performance on a detail-oriented task, whereas blue enhances performance on a creative task (studies 2 and 3, n = 208 and 118). Further, we replicate these results in the domains of product … Continue reading Enhancing performance with colours
Colours and arousal value
It has been noted that the colours on the red end of the spectrum (red, yellow) have high arousal value while those at the blue end (blue, green) have low arousal value.(Schaie, K. W., 1966)