Color congruence for each odor in each culture. Colors per odorant (fruity, flower, candy, woody, hazelnut, musty, rice, soap, vinegar, burnt, vegetable, fish, meat, plastic) per country (Dutch, NL. Res. Chinese, German, Malay, Mal. Chinese, US) are ordered by frequency (most frequent are shown lowest on their respective y-axis). Frequency is represented by the height … Continue reading Cross-Cultural Color-Odor Associations
netherlands-Q
Work, cultural differences in concept allocation
Some of the differences in concept allocation are suggestive of real culture differences; for example: work is good-strong-active (Osgood's 3-factors) for all countries (U.S.A., Japan, India, Netherlands, France, Lebanon, Sweden, Hong Kong, Iran, Afghanistan, Finland, Yugoslavia, Poland) except Flemish, where it is bad, strong and passive. Osgood (1964)
Future, cultural differences in concept allocation
Some of the differences in concept allocation are suggestive of real culture differences; for example: future is good-strong-active (Osgood's 3-factors) for all countries (U.S.A., Japan, India, Netherlands, Belgium, France, Lebanon, Sweden, Hong Kong, Iran, Afghanistan, Yugoslavia, Poland) except Finnish, where it is good, but weak and passive. Osgood (1964)
Progress, cultural differences in concept allocation
Some of the differences in concept allocation are suggestive of real culture differences; for example: progress is good-strong-active (Osgood's 3-factors) for all countries (U.S.A., Japan, India, Netherlands, Belgium, France, Lebanon, Sweden, Hong Kong, Iran, Afghanistan, Yugoslavia, Poland) except Finnish, where it is passive. Osgood (1964)