This study investigates how subtle visual cues related to the design of a product's package (i.e., label position) and the context (i.e., shelf orientation) influence consumer evaluation and behavioral intention. Extending research on metaphorical cues, Study 1 shows that consumers perceive a product as more powerful when the label on the package is placed in … Continue reading Verticality in product labels and shelves as a metaphorical cue to quality
Triglav/Trzygłów – Slavic Three-Headed God. Source: https://brendan-noble.com/triglav-trzyglow-slavic-three-headed-god-slavic-mythology-saturday/ Not only the Celtic mind is obsessed with the trinity. The Slavs also showed a special interest in the number three. In temple construction, there are triangular structures (Zuarasici), three entrance gates (Zuarasici), erected on the middle of three mountains (Triglav). The priests of Triglav and Sventovit used … Continue reading The number three in Slavic mythology
The phallus is found as an object of worship in cultures all over the world. It is regarded as a fertility symbol, but mainly has a protective function. It repels the evil forces and thereby brings prosperity (fertility) to the clan. The phallus is depicted in many colours, but a strikingly common one is red-on-black, … Continue reading The protective phallus
From the Byzantine Chronicle of Malalas we read: "First, Mestrom began to rule … after him Feosta, who was also called Svarog by the Egyptians. When this Feosta reigned in Egypt, pincers fell from heaven during his reign, and he began to forge weapons, for before that people fought with sticks and stones. The same … Continue reading Slavic sun-king gods in the Semantic Colour Space
Some of the differences in concept allocation are suggestive of real culture differences; for example: power is good-strong-active (Osgood's 3-factors) for both Americans and Flemish speakers, but it becomes passive for Finns, and turns both bad and weak (but still active) for Japanese. Osgood (1964)
Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Parallel / equal movement / oneness: togetherness, concomitant, positive, appropriate, power, strong, suitable, assisted, helped. Perpendicular / disunity: wrong, not combining, opposing, less strong, hindering.
There is a possible relationship with the testosterone hormone. The amount of testosterone in the blood expresses the willingness to win and the degree of sense of domination. Carney et al. (2010) investigated the influence of different attitudes on the power radiation of the people, measured by two hormone values, cortisol and testosterone. The amount of … Continue reading Testosterone and shape
Energy: red 38%, orange 18%, yellow 16%, gold 7%, ... Heller (1989)