Circumplex model of core affect with product relevant emotions
satisfied-Q
Brown and food
Brown is the colour of the strongest aroma. Roast meat is brown, baked dough and coffee, beer and chocolate are brown. It is the colour of the prepared and refined food. Brown is a colour that is rich in content. When light brown foods such as white bread and macaroni have a darker colour, they … Continue reading Brown and food
‘Gourmandise, excess’ and colour in Germany
Gormandize/excess: Brown 22%, orange 14%, purple 13%, ... Heller (1989).
‘Easy-going’ and colour in Germany
Easy-going: brown 39%, ... Heller (1989)
Blue hour
The 'blue hour' is popular in America and England. It is the hour after the end of the work, the time of relaxation. ... Blue is the withdrawn, self-satisfied aspect of relaxation. Heller (1989)
Harm Avoidance
Harm Avoidance involves a heritable bias in the inhibition of behaviour in response to signals of punishment and frustrative non-reward. The trait is related to neuroticism. People low in Harm Avoidance are carefree, courageous, energetic, outgoing and optimistic even in situations that worry most people. High Harm Avoidance: Anticipatory worry, excessive worrying, pessimism, Shyness with … Continue reading Harm Avoidance