Osgood (1960) showed with his research that the difference between cultures was not as big as people thought. Participants from three different countries (and cultures) were asked to link emotions to form descriptive words (such as thick, thin, horizontal, vertical, up, down, etc …). It turned out that 90% percent of the links in all … Continue reading cross-culture research
thick-Q
Proverbs abd sayings: thick/thin
Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Thick: rich, important, thin: poor, unimportant.
Testosterone and shape
There is a possible relationship with the testosterone hormone. The amount of testosterone in the blood expresses the willingness to win and the degree of sense of domination. Carney et al. (2010) investigated the influence of different attitudes on the power radiation of the people, measured by two hormone values, cortisol and testosterone. The amount of … Continue reading Testosterone and shape
Thin and thick shapes
Complexity is felt with many thin, round shaped parts. Thick shapes feel warmer than thin ones and will appear more in a colour palette with a large lightness contrast. A thick shape is placed rather structured in a sober composition. Thick correlates strongly with large, thin with small. (Michiels, 2016)
Sharp versus blunt
The size of an angle can be determined by measuring the angle that two lines make with each other. This angle can be expressed in both degrees and radiants. The larger the angle, the more blunt it is. And conversely, the smaller the angle between two lines, the sharper. The emotional effect of sharp corners … Continue reading Sharp versus blunt