Why subscribe

KHNUM is a pioneering semantic design assistant that offers scientifically based insights into the meaning and emotional effects of design choices.

Whether you are an architect, industrial, interior, graphic or brand designer, KHNUM is your preferred design assistant when it comes to semantics. A huge time-saver as it serves instant design information based on more than 20 years of research.

  • Keywords, primary colours, colour palettes, shapes, compositions, body language, sounds, symbols, tastes and their interrelations, can be searched according to emotional and psychological effect.
  • Colour & culture information.
  • For analysing as well as for creation of design and art.
  • To pin down meaning of keywords and their hierarchical level, so that misunderstandings can be avoided in research and briefings, with fewer redos as a result.
  • By consciously making use of synaesthesia, designers get full control over the values, emotions and atmospheres they want to radiate and can strengthen or weaken them perfectly.
  • Substantiated with statistical research from universities and institutions around the world, providing designers with valuable information that helps them substantiate their design choices.
  • Based on the congenital processing of sensory and emotional stimuli the KHNUM data structure naturally connects with intuition and gut feeling.
  • KHNUM puts a decisive step towards a dictionary that helps to understand the human ability of comprehension, imagination and intuition.
  • Responding to the new evolutions in design practice, as design becomes more and more a sense-making creative activity.
  • Definitely a tool for the future as endless refinement of meaning is incorporated.

Following data is available right at your fingertips

  • 206 Dimensional bi-polar keywords describing colour, palette, shape, composition and body characteristics related to meaning, and to emotional and psychological effect.
  • 458 dimensional and 8-level keywords linked in a logic semantic network and related to colour.
  • More than 150 quotes from international scientific research.
  • Culture related information on use of colour.
  • Primary colours, shapes, compositions, body posture, movement and taste related to emotional and psychological effect.
  • Synaesthetic pathways connecting meaning of colour, shape, composition, body, emotion and personality.
  • Personality design preference insights.
  • 23 context related search terms.

KHNUM is always growing, just like a real city. This means the coming year you will have access to even more valuable data that connects meaning, emotion and personality to visual language.

Some upgrades that are planned for the coming year

  • 8-level texture information linked to emotional and psychological effect.
  • More than 1000 new 64-level keywords, colour combinations, tints, shapes and textures linked to emotional and psychological effect.
  • The meaning of 64 colour combinations, colour tints and shapes.
  • Sound parameters and music riffs linked to emotional and psychological effect.
  • Quoted latest new research results.
  • More culture related information on use of colour and shape.
  • Interfaces for defining function, personality, brand personality and emotion.