This study investigates how subtle visual cues related to the design of a product's package (i.e., label position) and the context (i.e., shelf orientation) influence consumer evaluation and behavioral intention. Extending research on metaphorical cues, Study 1 shows that consumers perceive a product as more powerful when the label on the package is placed in … Continue reading Verticality in product labels and shelves as a metaphorical cue to quality
Author: CITY OF 8
do (something)
8-level keyword
move
8-level keyword
rest (do nothing)
8-level keyword
Book of Changes, first semantic lexicon
Semanticus F. Alpaerts suggests in De Denkbeeldige Ruimte (1980) that the I Ching or Book of Changes, originating from mythical antiquity, is the first semantic lexicon of mankind. In this Chinese classic, unquestionably one of the most influential books in the world's literature, 64 chapters are coded with a double triplet line code called hexagrams. Alpaerts … Continue reading Book of Changes, first semantic lexicon
Black-on-blue and the meaning of words with A-A-O vowels
The meaning of 600 Dutch words that contain the vowels A, A and O, such as in 'vagabond' or 'catacombs', were compared in several languages. AAO-translations of Dutch AAO-words were examined in Hungarian (HG), Italian (IT) and Spanish (SP). In a lesser degree were used: English (EN), French (FR), Old and Modern Greek (OG and … Continue reading Black-on-blue and the meaning of words with A-A-O vowels
tender femininity
64-level keyword
courtly
64-level keyword
fundamentalism
64-level keyword
way out
64-level keyword
creativity
64-level keyword
creation (nature)
64-level keyword
Cross-Cultural Color-Odor Associations
Color congruence for each odor in each culture. Colors per odorant (fruity, flower, candy, woody, hazelnut, musty, rice, soap, vinegar, burnt, vegetable, fish, meat, plastic) per country (Dutch, NL. Res. Chinese, German, Malay, Mal. Chinese, US) are ordered by frequency (most frequent are shown lowest on their respective y-axis). Frequency is represented by the height … Continue reading Cross-Cultural Color-Odor Associations
The shape of the Horn of Plenty
The cornucopia, as a symbol of abundant life and prosperity, is classified under the code white-4 on green-4. This code can give an explanation for the shape of the horn of plenty. While the horn is often depicted in white-4, a mixture of white and brown (Fig.1), the shape has elements of the green-4 code, … Continue reading The shape of the Horn of Plenty
cornucopia
64-level keyword
Cornucopia
Fig.1/ Venus of Laussel, Dordogne France. The Cornucopia or Horn of Plenty is a legendary object, a symbol of prosperity and abundance, originally dating back to the earliest myths of mankind. One finds the first depictions of a horn already dating back from the Upper Palaeolithic. The Venus of Laussel (France, approximately 25,000 years old) is such … Continue reading Cornucopia
The supernatural sword
The magic sword is a powerful weapon found in many myths around the world. Dating back from the middle ages and earlier, it is associated with knights and saints using supernatural powers to fight demonic monsters or enemies. In the Semantic Colour Space, this construction situates itself as follows: White-on-blue or Yellow-6 : sword, supernatural, … Continue reading The supernatural sword
sword
64-level keyword
The hero is a giant
The heroic aspect of clannumen among the Baltic slaves got its plastic representation in the colossal dimensions of certain statues. Vyncke (1969) cites some gods identified as war god or warrior god, such as Gerovit, Pripegala, Sventovit, Tjarnaglofi and Rugevit. The latter is said to have stood 3 metres tall. But Sventovit took the crown … Continue reading The hero is a giant
The white horse and fortune-telling
In Slavic mythology, fortune-telling occupies an important place. Radigast, Triglav and Sventovit were famous for their oracles. The Baltic slaves did not take any important decision without seeking the protection of their numen beforehand. The main medium for this was the sacred horse. That of Sventovit had a white colour and was not to be … Continue reading The white horse and fortune-telling
public care
64-level keyword
caring
64-level keyword
hero
64-level keyword
horny
64-level keyword
potent
64-level keyword
severe
64-level keyword
The number three in Slavic mythology
Triglav/Trzygłów – Slavic Three-Headed God. Source: https://brendan-noble.com/triglav-trzyglow-slavic-three-headed-god-slavic-mythology-saturday/ Not only the Celtic mind is obsessed with the trinity. The Slavs also showed a special interest in the number three. In temple construction, there are triangular structures (Zuarasici), three entrance gates (Zuarasici), erected on the middle of three mountains (Triglav). The priests of Triglav and Sventovit used … Continue reading The number three in Slavic mythology
Black gods and demons
Mihail Petruševski, in his comparative study of the black deities and demons in the history of religion, establishes that all black gods and demons have a chthonic nature and therefore belong to the underworld. According to Vyncke (1969), the Slavic clannumen was to a considerable extent chthonic in nature. This people sacrificed to its numina … Continue reading Black gods and demons
white horse
64-level keyword
fortune-telling
64-level keyword