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Author: CITY OF 8
Osgood’s universality of three factors Evaluation, Potency, and Activity, and the Semantic Colour Space
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Defeat, battle, thief, crime, and danger, cultural differences in concept allocation
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Power, cultural differences in concept allocation
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Mother and father, cultural differences in concept allocation
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Policeman, cultural differences in concept allocation
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Friend and man, cultural differences in concept allocation
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Work, cultural differences in concept allocation
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Future, cultural differences in concept allocation
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Progress, cultural differences in concept allocation
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Isolation and loneliness in colour
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isolation
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alone
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suddenly
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fun
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joy
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curiosity
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Universal Patterns in Color-Emotion Associations
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Circumplex model of core affect with product relevant emotions
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Pleasure-displeasure
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Dominance-submissiveness
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Arousal
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A cheerful circle and a serious square
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Preference for circular shapes over straight lines.
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Angular and curved lines connected to adjectives.
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Amygdala activation and angularity
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expansive and contractive facial expression
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Serious dark grey in the funeral business
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Army ranks insignia
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Into battle with goalkeeper Jorge Campos’ outfit
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