Verticality in product labels and shelves as a metaphorical cue to quality

This study investigates how subtle visual cues related to the design of a product's package (i.e., label position) and the context (i.e., shelf orientation) influence consumer evaluation and behavioral intention. Extending research on metaphorical cues, Study 1 shows that consumers perceive a product as more powerful when the label on the package is placed in … Continue reading Verticality in product labels and shelves as a metaphorical cue to quality

Cross-Cultural Color-Odor Associations

Color congruence for each odor in each culture. Colors per odorant (fruity, flower, candy, woody, hazelnut, musty, rice, soap, vinegar, burnt, vegetable, fish, meat, plastic) per country (Dutch, NL. Res. Chinese, German, Malay, Mal. Chinese, US) are ordered by frequency (most frequent are shown lowest on their respective y-axis). Frequency is represented by the height … Continue reading Cross-Cultural Color-Odor Associations


Fig.1/ Venus of Laussel, Dordogne France. The Cornucopia or Horn of Plenty is a legendary object, a symbol of prosperity and abundance, originally dating back to the earliest myths of mankind. One finds the first depictions of a horn already dating back from the Upper Palaeolithic. The Venus of Laussel (France, approximately 25,000 years old) is such … Continue reading Cornucopia

The hero is a giant

The heroic aspect of clannumen among the Baltic slaves got its plastic representation in the colossal dimensions of certain statues. Vyncke (1969) cites some gods identified as war god or warrior god, such as Gerovit, Pripegala, Sventovit, Tjarnaglofi and Rugevit. The latter is said to have stood 3 metres tall. But Sventovit took the crown … Continue reading The hero is a giant

The number three in Slavic mythology

Triglav/Trzygłów – Slavic Three-Headed God. Source: Not only the Celtic mind is obsessed with the trinity. The Slavs also showed a special interest in the number three. In temple construction, there are triangular structures (Zuarasici), three entrance gates (Zuarasici), erected on the middle of three mountains (Triglav). The priests of Triglav and Sventovit used … Continue reading The number three in Slavic mythology