Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Large: important, complex, not always better, difficult, rich, distinguished. Small: simple, fine, less important, unobtrusive, poor, submissive, modest.
rich-Q
Proverbs and sayings: up/down
Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Upwards / rising / increasing: becoming important, conceited, richer, making things positive. Downwards / falling / getting smaller: worsen, giving up, no chance, despondent, making things negative, poorer.
Proverbs abd sayings: thick/thin
Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Thick: rich, important, thin: poor, unimportant.
EdenRed
EdenRed is a French company that supplies consumer vouchers to companies.. Edenred is the inventor of Ticket Restaurant, created in 1962. The reference to the garden of Eden (paradise), the connection with good food, consumption, the crimson red, all fit under the same code of red-6 (code brown-on-green, level-64). Which contains related words such as: … Continue reading EdenRed
‘Expensive’ and colour in Germany
Expensive: gold 61%, silver 15%, black 10%, ... Heller (1989)