Related

depth	height	breadth	antonym

Parameters

• DEPTH outward
• HEIGHT lightweight
• BREADTH active

Quotes

• ‘Extrovert’ and colour in Germany

  Extrovert: yellow 24%, gold 24%, orange 19%, red 14%, …
  Heller (1989)

• ‘Energy’ and colour in Germany

  Energy: red 38%, orange 18%, yellow 16%, gold 7%, …
  Heller (1989)

• ‘Delicate’ and colour in Germany

  Delicate: pink 46%, white 20%, yellow 12%…
  Heller (1989)

• ‘Cosiness’ and colour in Germany

  Cosiness: orange 22%, yellow 17%, red 13%, …
  Heller (1989)

• ‘Childhood’ and colour in Germany

  Childhood: pink 34%, green 13%, yellow 9%, …
  Heller (1989)

• ‘Braggery’ and colour in Germany

  Braggery: gold 31%, orange 18%, yellow 10%, …
  Heller (1989)

• ‘Arousal, excitement’ and colour in Germany

  Arousal, excitement: red 33%, orange 20%, yellow 13%, …
  Heller (1989)

• ‘Airy’ and colour in Germany

  Airy: white 37%, yellow 18%, pink 17%, ….
  Heller (1989)

• ‘Agressivity’ and colour in Germany

  Agressivity: red 50%, black 10%, yellow 10%, …
  Heller (1989)

• ‘Activity’ and colour in Germany

  Activity: red 28%, orange 18%, yellow 15%, …
  Heller (1989)

• Extrovert people colour preference

  Extrovert people seem to have a preference for red, orange and yellow.
  Heller E. (1989)

• Cold and warm colours

  The distinction between cold and warm colours is very old, rooted in the language about colours (Berlin & Kay, 1969) and is perceptually important. Psychological research at the University of Padua into the cold / warm qualities of colours shows that the subjective colour temperature experience changes abruptly when the limit of the hue values ​​above 120° in the CIELAB colour system has been exceeded. The same sudden change occurs around 330° (da Pos & Valenti, 2007). A clear correlation has been established between cold / warm and hue values ​​(Jin, Eun & You, 2003). This agreement also appears to work cross-culturally (Sato, Xin & Hansuebsai, 2003). The cold / warm contrast is related to the perceived light in a landscape. The “warm” colours are associated with daylight or sunset, and the “cold” colours associated with a gray or dark day. Warm colours are the shades of red-violet to yellow, cool colours are the shades that run from blue-green through blue-violet.

• Lüscher’s active and passive colours

  The psychologist Lüscher (1969) uses the parameter active/passive in his well-known colour test. The active colours are then yellow and red, the passive blue and green. Passivity means rest and the general decline of metabolic processes and glandular function. Activity accelerates the metabolic process and gland function increases. Primitive peoples showed a number of basic behaviours. The active primitive man was a hunter, his activity was focused on conquest and obtaining. A passive behaviour was self-preservation, defence, withdrawal.
  (Lüscher & Scott, 1969).

• Warm and cold colours, cultural differences

  Culturally, small variations in the choice of warm and cold colours have been identified. In the Thai survey (Sato, Xin & Hansuebsai, 2003), the cold shades are slightly cooler than the Japanese ones. The Thai warmest colour is a warm orange (red-orange) and the coldest colour a bluish green. The border colours between warm and cold, eg. the transitional nuances between yellow and green gave rise to unclear results.

• Bernard Lahousse Aroma Colours

  

  Yellow and green are the colours most associated with sour taste.
  Green and – in a lesser degree – brown are the colours most associated with bitter taste.
  Pink – and in lesser degree – red/orange are the colours most associated with sweet taste.
  Blue and white/grey are the colours most associated with salty taste.
  Bernard Lahousse (2015).

• Unique hue

  Colour naming, unique hues, and hue cancellation predicted from singularities in reflection properties. Mean research results: Unique yellow: 577nm; Unique red: 715nm; Unique Blue: 474nm; Unique green: 529nm. (Philipona & O’Regan, 2006)

• Colour and aggressive sexual offences

  Above average red scores have been found in men who have committed aggressive sexual offences (Siedow, 1958), while high yellow scores have been found in high performers and goal directed subjects. Thus preference for red seems to be associated with uncontrolled acting out behavior, while preference for yellow goes along with out-going but well-controlled modes of expression.
  (Schaie, K. W., 1966)

• Colours and arousal value

  It has been noted that the colours on the red end of the spectrum (red, yellow) have high arousal value while those at the blue end (blue, green) have low arousal value.
  (Schaie, K. W., 1966)