Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Thick: rich, important, thin: poor, unimportant.

Oblique lines have a negative connotation in language. Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Oblique / crooked: wrong, unacceptable, poor, ugly.

Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Open / empty / bald: honest, neat, welcome, hospitable, logical, poor, soft. Closed: unfair, messy, meaningless.

Lakoff and Johnson (1999) saw that there are many proverbs and sayings that have to do with form characteristics and emotions. Upwards / rising / increasing: becoming important, conceited, richer, making things positive. Downwards / falling / getting smaller: worsen, giving up, no chance, despondent, making things negative, poorer.